Boston Celtics fans could soon have another way to watch their team play - online. The NBA franchise is in talks with Comcast to stream games live, and free, on the Web next season.
``There's a generation of fans that want that second-screen experience,'' Celtics president Rich Gotham told the Herald yesterday. ``They want the big screen hi-def, but they also want a computer open in front of them to delve into stats and chat with fans in real time.'' The idea is the latest way for the team to reach fans and increase the digital experience. The Celtics have set up a Facebook page that has attracted nearly 400,000 friends. The team also uses Twitter to blast news.
``It's created a new communication channel between the team and fans and helps us extend our reach,'' Gotham said. ``The Internet is obviously not just Boston; it gives us a global reach.''
Gotham said details of the deal with Comcast SportsNet have yet to be worked out. But he expects the agreement to be signed in time for the season opener this fall.
``We haven't worked through all the specifics of the model,'' he said.
